Demystifying Digital for SMEs – Online Webinar

As the first in our E-DATA Digital Masterclass series, this session explores how practical digital tools can work for your business.

Digital transformation is no longer optional. However, for many SMEs it still feels unclear, overly technical, or simply out of reach.

This one-hour masterclass is designed for businesses that know digital solutions could improve productivity and efficiency but are unsure where to begin.

During the session you will:
• Hear from a local business that was once in the same position and how they took their first steps
• See practical use cases of simple digital tools that deliver real impact
• Learn what support is available through the E-DATA Programme

Innovate NI will outline the range of supports available through the E-DATA programme, including:
• Structured mentoring
• Six-week digital transformation projects
• Access to the E-DATA Digital Network

Why Attend?
If you have ever thought:
• “We know digital can help, but we don’t know where to start.”
• “We’ve bought tools before and they didn’t deliver.”
• “We don’t have the time to figure this out.”
Then this masterclass is for you.

You will gain clarity on:
• Which types of tools can address your current business challenges
• The common mistakes SMEs make when starting out
• The first practical steps your firm can take immediately

What We’ll Cover
• Real examples of NI SMEs who started small and achieved measurable improvements
• How to identify one business process you can improve straight away
• How to avoid wasting money on unnecessary or poorly matched software

Who Is This For?
Owners, directors, and operational managers in SMEs across Northern Ireland and the border counties who want to begin their digital journey with confidence and practical direction.