Demystifying Data for SMEs – Online Webinar

As the second in our E-DATA Digital Masterclass series, this session focuses on how better use of data can improve decision-making, productivity, and profitability in your business.

Most SMEs already collect data – sales figures, costs, stock levels, customer enquiries – but often struggle to turn that information into clear insights.

This one-hour masterclass is designed for businesses that want better visibility and control but do not consider themselves “data-driven”.

During the session you will:
• Hear from a local business that improved performance by focusing on a small number of meaningful metrics
• Learn what data really means in an SME context
• Understand how to use the information you already have to make stronger decisions

Innovate NI will also outline how the E-DATA Programme can support businesses in developing data capability, including mentoring and practical support.

Why Attend?
If you have ever thought:
• “We rely too much on instinct.”
• “We have information, but we don’t use it properly.”
• “We’d like clearer visibility of performance.”
Then this masterclass is for you.

You will gain clarity on:
• The 3–5 metrics most SMEs should track
• How to use simple reporting to spot inefficiencies
• How better data reduces risk when making decisions

What We’ll Cover
• What counts as useful business data
• How to identify the key questions your data should answer
• Real examples of NI SMEs using simple data insights to improve performance
• Practical steps to start using data more effectively

Who Is This For?
Owners, directors, and operational managers in SMEs across Northern Ireland and the border counties who want to make more confident, informed decisions.