Demystifying Digital Marketing for SMEs – Online Webinar

As part of the E-DATA Digital Masterclass series, this session explores how practical digital marketing approaches can generate enquiries, strengthen visibility, and support business growth.

Digital marketing can feel overwhelming – websites, SEO, social media, advertising platforms, email campaigns – but for SMEs, the key is clarity and focus rather than complexity.

This one-hour masterclass is designed for businesses that want measurable results from their marketing activity without wasting time or budget.

During the session you will:
• Hear from a local business that improved lead generation through focused digital marketing
• Understand which channels are most relevant for different sectors
• Learn how to measure what is working and what is not
• Innovate NI will also highlight how the E-DATA Programme can support businesses in embedding digital marketing within a wider digital strategy.

Why Attend?
If you have ever thought:
• “We rely mainly on word of mouth.”
• “Our website isn’t generating enquiries.”
• “We’re unsure if social media is worth the effort.”
Then this masterclass is for you.

You will gain clarity on:
• Which digital marketing channels are most appropriate for your business
• How to track return on effort and investment
• The first practical improvements you can implement straight away

What We’ll Cover
• The fundamentals of digital marketing for SMEs
• Choosing the right platforms for your sector
• Simple ways to measure performance
• Practical examples from SMEs

Who Is This For?
Owners, directors, and operational managers in SMEs across Northern Ireland and the border counties who want clearer direction and better outcomes from their marketing activity.