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DTSTART;TZID=UTC:20260505T120000
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SUMMARY:Demystifying Data for SMEs - Online Webinar
DESCRIPTION:As the second in our E-DATA Digital Masterclass series\, this session focuses on how better use of data can improve decision-making\, productivity\, and profitability in your business. \n\n\n\nMost SMEs already collect data – sales figures\, costs\, stock levels\, customer enquiries – but often struggle to turn that information into clear insights. \n\n\n\nThis one-hour masterclass is designed for businesses that want better visibility and control but do not consider themselves “data-driven”. \n\n\n\nDuring the session you will:• Hear from a local business that improved performance by focusing on a small number of meaningful metrics• Learn what data really means in an SME context• Understand how to use the information you already have to make stronger decisions \n\n\n\nInnovate NI will also outline how the E-DATA Programme can support businesses in developing data capability\, including mentoring and practical support. \n\n\n\nWhy Attend?If you have ever thought:• “We rely too much on instinct.”• “We have information\, but we don’t use it properly.”• “We’d like clearer visibility of performance.”Then this masterclass is for you. \n\n\n\nYou will gain clarity on:• The 3–5 metrics most SMEs should track• How to use simple reporting to spot inefficiencies• How better data reduces risk when making decisions \n\n\n\nWhat We’ll Cover• What counts as useful business data• How to identify the key questions your data should answer• Real examples of NI SMEs using simple data insights to improve performance• Practical steps to start using data more effectively \n\n\n\nWho Is This For?Owners\, directors\, and operational managers in SMEs across Northern Ireland and the border counties who want to make more confident\, informed decisions.
URL:https://e-data.ai/event/demystifying-data-for-smes-online-webinar/
CATEGORIES:Innovate NI
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DTSTART;TZID=UTC:20260602T120000
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CREATED:20260219T144024Z
LAST-MODIFIED:20260413T091355Z
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SUMMARY:Demystifying Digital Marketing for SMEs - Online Webinar
DESCRIPTION:As part of the E-DATA Digital Masterclass series\, this session explores how practical digital marketing approaches can generate enquiries\, strengthen visibility\, and support business growth. \n\n\n\nDigital marketing can feel overwhelming – websites\, SEO\, social media\, advertising platforms\, email campaigns – but for SMEs\, the key is clarity and focus rather than complexity. \n\n\n\nThis one-hour masterclass is designed for businesses that want measurable results from their marketing activity without wasting time or budget. \n\n\n\nDuring the session you will:• Hear from a local business that improved lead generation through focused digital marketing• Understand which channels are most relevant for different sectors• Learn how to measure what is working and what is not• Innovate NI will also highlight how the E-DATA Programme can support businesses in embedding digital marketing within a wider digital strategy. \n\n\n\nWhy Attend?If you have ever thought:• “We rely mainly on word of mouth.”• “Our website isn’t generating enquiries.”• “We’re unsure if social media is worth the effort.”Then this masterclass is for you. \n\n\n\nYou will gain clarity on:• Which digital marketing channels are most appropriate for your business• How to track return on effort and investment• The first practical improvements you can implement straight away \n\n\n\nWhat We’ll Cover• The fundamentals of digital marketing for SMEs• Choosing the right platforms for your sector• Simple ways to measure performance• Practical examples from SMEs \n\n\n\nWho Is This For?Owners\, directors\, and operational managers in SMEs across Northern Ireland and the border counties who want clearer direction and better outcomes from their marketing activity.
URL:https://e-data.ai/event/demystifying-digital-marketing-for-smes-online-webinar/
CATEGORIES:Innovate NI
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