E-DATA Building a Customer Acquisition System Workshop - Sligo
2026-05-22 09:30 - 12:30 UTC | TBC
This workshop focuses on helping you design a simple, practical customer acquisition system tailored to your own business. By the end of the session, you will have greater clarity on who you are targeting, how customers move from awareness to enquiry or conversion, and what actions to prioritise next. You will also receive practical guidance on using AI as a support tool for marketing execution.

Why Attend?

Businesses with a structured acquisition approach typically benefit from:

Clearer targeting and reduced wasted marketing effort

A better understanding of how customers move through the booking or buying process

Focused channel selection

A defined short-term action plan with measurable next steps

This Session Will Help You:

Clearly define your ideal customer

Map a simple, end-to-end customer acquisition journey

Identify gaps or inefficiencies in your current approach

Select one priority acquisition channel

Create a realistic 30-day customer acquisition action plan

Use AI as a guided support tool to assist execution

The workshop combines facilitator inputs with practical working time and includes an Industry Case Study, where you will hear and learn directly from a real SME example.

Participants will leave with a mapped customer journey, a selected priority channel and a draft 30-day action plan.

E-DATA Sustainability Insights - Online Webinar
2026-05-26 12:00 - 13:00
Turn Sustainability into a Business Advantage

In the 2026 business landscape, sustainability is no longer a “nice to have” – it is a core driver of cost control, resilience, competitiveness, and compliance for SMEs. Rising energy prices, customer expectations, and regulatory pressures mean businesses must act now.

This Sustainability Insights Workshop provides a clear, practical route to understanding sustainability in the SMEs context, data driven techniques to improve sustainability, and identifying realistic actions that deliver measurable business benefits – without adding unnecessary complexity or cost.

Why Attend?

Sustainability isn’t just about doing the right thing – it’s about running a smarter business. Evidence shows that SMEs actively improving their sustainability performance benefit from:

10–30% reductions in energy and resource costs through efficiency measures

Improved access to contracts and supply chains where sustainability credentials are now a requirement

Stronger risk management against future regulation, price volatility, and supply disruption

Enhanced reputation and customer trust, supporting long-term growth

Real-World SME Insights

See how businesses like yours are already taking action:

Offices & Retail: Simple energy efficiency measures delivering 20%+ reductions in electricity costs

Manufacturing & Workshops: Process optimisation and data-led monitoring cutting waste and downtime

Service-Based SMEs: Carbon footprint insights identifying quick wins saving both time and money

No jargon. No greenwashing. Just practical steps that work.

Your Practical Sustainability Roadmap

We know every business is starting from a different place. This interactive session will help you:

Understand what sustainability really means for your business

Identify your biggest environmental and cost-impact areas (energy, materials, transport, data)

Explore simple, data-driven actions you can take immediately

Learn how to access an efficiency toolkits, guidance, and expert support to develop your sustainability action plan

You’ll leave with clarity, confidence, and a realistic next step — not an overwhelming to-do list.

E-DATA Roadshow Spring Series - Belfast
2026-05-29 09:30 - 11:00 | Ulster University – Belfast – Block BD Level 02 Room 008 (Orpheus Room), 2-24 York Street, Belfast, BT15 1AP., United Kingdom
Accelerate Your Digital Journey with E-DATA

the 2026 competitive landscape, digital transformation has shifted from a luxury to a matter of survival for SMEs. To help you manage costs and meet rising market demands, the E-DATA SME Workshop offers a clear, actionable path to modernising your business.

Why Attend?

Digitalisation isn’t just about technology; it’s about measurable growth. Research indicates that digitalised SMEs experience:

A 30% average increase in annual revenue.

A 25% boost in overall productivity.

Operational cost reductions of up to 20-30% through automation and better resource management.

Real-World Success Stories

Join us to see how your peers are already winning:

Retail: One local retailer saw a 40% sales increase and a 25% cost reduction via e-commerce.

Manufacturing: IoT integration has helped firms reduce downtime by 30%.

Service & Efficiency: Companies are saving over 1,000 man-hours annually by adopting digital workflow tools.

Your Tailored Path to Growth

We recognise that every business is at a different stage. Our 75-minute session breaks down the flexible E-DATA support tracks designed for your specific digitalisation maturity level. During the session we will help you identify your most critical area for digitalisation within your business and how you can gain access to 1-to-1 expert guidance. Learn about our free support services and how we can help you with your digitalisation.

Demystifying Digital Marketing for SMEs - Online Webinar
2026-06-02 12:00 - 13:00
As part of the E-DATA Digital Masterclass series, this session explores how practical digital marketing approaches can generate enquiries, strengthen visibility, and support business growth.

Digital marketing can feel overwhelming – websites, SEO, social media, advertising platforms, email campaigns – but for SMEs, the key is clarity and focus rather than complexity.

This one-hour masterclass is designed for businesses that want measurable results from their marketing activity without wasting time or budget.

During the session you will:• Hear from a local business that improved lead generation through focused digital marketing• Understand which channels are most relevant for different sectors• Learn how to measure what is working and what is not• Innovate NI will also highlight how the E-DATA Programme can support businesses in embedding digital marketing within a wider digital strategy.

Why Attend?If you have ever thought:• “We rely mainly on word of mouth.”• “Our website isn’t generating enquiries.”• “We’re unsure if social media is worth the effort.”Then this masterclass is for you.

You will gain clarity on:• Which digital marketing channels are most appropriate for your business• How to track return on effort and investment• The first practical improvements you can implement straight away

What We’ll Cover• The fundamentals of digital marketing for SMEs• Choosing the right platforms for your sector• Simple ways to measure performance• Practical examples from SMEs

Who Is This For?Owners, directors, and operational managers in SMEs across Northern Ireland and the border counties who want clearer direction and better outcomes from their marketing activity.

E-DATA Sustainability Insights - Online
2026-06-04 12:00 - 13:00
Turn Sustainability into a Business Advantage

In the 2026 business landscape, sustainability is no longer a “nice to have” — it is a core driver of cost control, resilience, competitiveness, and compliance for SMEs. Rising energy prices, customer expectations, and regulatory pressures mean businesses must act now.

This Sustainability Insights Workshop provides a clear, practical route to understanding sustainability in the SMEs context, data driven techniques to improve sustainability, and identifying realistic actions that deliver measurable business benefits — without adding unnecessary complexity or cost.

Why Attend?

Sustainability isn’t just about doing the right thing — it’s about running a smarter business. Evidence shows that SMEs actively improving their sustainability performance benefit from:

10–30% reductions in energy and resource costs through efficiency measures

Improved access to contracts and supply chains where sustainability credentials are now a requirement

Stronger risk management against future regulation, price volatility, and supply disruption

Enhanced reputation and customer trust, supporting long-term growth

Real-World SME Insights

See how businesses like yours are already taking action:

Offices & Retail: Simple energy efficiency measures delivering 20%+ reductions in electricity costs

Manufacturing & Workshops: Process optimisation and data-led monitoring cutting waste and downtime

Service-Based SMEs: Carbon footprint insights identifying quick wins saving both time and money

No jargon. No greenwashing. Just practical steps that work.

Your Practical Sustainability Roadmap

We know every business is starting from a different place. This interactive session will help you:

Understand what sustainability really means for your business

Identify your biggest environmental and cost-impact areas (energy, materials, transport, data)

Explore simple, data-driven actions you can take immediately

Learn how to access an efficiency toolkits, guidance, and expert support to develop your sustainability action plan

You’ll leave with clarity, confidence, and a realistic next step — not an overwhelming to-do list.

E-DATA Introduction to Lean and Waste Reduction Strategies – Lisburn
2026-06-11 09:30 - 12:30 | TBC
Waste Less, Achieve More

Boost efficiency and cut costs with our Introduction to Lean Manufacturing and Waste Reduction Strategies workshop. Designed specifically for small businesses, this hands-on session introduces proven Lean principles to help you eliminate waste, streamline processes, improve quality, and maximise limited resources. Learn practical tools you can apply immediately to increase profitability, shorten lead times, and strengthen your competitive edge.

Why Attend?

By applying simple, scalable Lean techniques, small companies can compete more effectively, respond faster to market changes, and build a foundation for sustainable growth.

Here are the key reasons you should attend the workshop:

Reduce Waste – Identify and eliminate non-value-adding activities across your processes

Save Money – Lower operating costs by improving resource utilisation and minimising scrap and rework

Improve Efficiency – Streamline workflows to achieve faster turnaround times and better productivity

Enhance Quality – Implement practical tools that reduce defects and improve consistency

Contribute to More Sustainable Practices – Reduce material waste, excess energy use, and unnecessary inventory

Enhance Customer Satisfaction – Deliver higher quality products and services on time, every time

Create a Proactive Organisational Culture – Foster continuous improvement and empower employees to identify and solve problems

Your Practical Waste Reduction Roadmap

This 3-hour interactive session will help you:

Identify the main wastes in your company

Apply common lean tools and techniques to reduce or eliminate waste

Calculate key lean metrics and identify ways to improve them

Identify the most appropriate waste reduction strategies and ways of embedding lean strategies into your day-to-day operations

E-DATA Positive Carbon Reduction - Online
2026-06-23 12:00 - 13:00
Positive Carbon Reduction Workshop

With carbon emissions targets taking centre stage globally, decarbonisation is now a core driver of efficiency, competitiveness, and resilience for SMEs. The Positive Carbon Reduction Workshop gives businesses a practical, data‑driven introduction to cutting emissions while strengthening performance.

Why Join?

SMEs taking proactive steps to reduce carbon emissions benefit from:

Lower energy and resource costs

Better access to contracts and supply chains

Reduced exposure to rising prices and regulation

Stronger reputation and customer trust

What You’ll Learn

This focused, hands‑on session will help you:

Understand your key carbon and cost drivers

Identify simple, high‑impact actions you can take immediately

Use data to make smarter sustainability decisions

Access toolkits, guidance on funding, and expert support

You’ll leave with clarity, confidence, and a practical next step

E-DATA Introduction to Lean and Waste Reduction Strategies – Monaghan
2026-09-03 09:30 - 12:30 | TBC

E-DATA Roadshow Summer Series - Carrick-on-Shannon
2026-09-04 09:30 - 11:00 | TBC

E-DATA Building a Customer Acquisition System Workshop - Derry
2026-09-11 09:30 - 12:30 | TBC

E-DATA Sustainability Insights - Carrick-on-Shannon
2026-09-18 10:00 - 12:30 | TBC

E-DATA Roadshow Autumn Series - Omagh
2026-09-25 09:30 - 11:00 | TBC
Accelerate Your Digital Journey with E-DATA

In the 2026 competitive landscape, digital transformation has shifted from a luxury to a matter of survival for SMEs. To help you manage costs and meet rising market demands, the E-DATA SME Workshop offers a clear, actionable path to modernising your business.

Why Attend?

Digitalisation isn’t just about technology; it’s about measurable growth. Research indicates that digitalised SMEs experience:

A 30% average increase in annual revenue.

A 25% boost in overall productivity.

Operational cost reductions of up to 20-30% through automation and better resource management.

Real-World Success Stories

Join us to see how your peers are already winning:

Retail: One local retailer saw a 40% sales increase and a 25% cost reduction via e-commerce.

Manufacturing: IoT integration has helped firms reduce downtime by 30%.

Service & Efficiency: Companies are saving over 1,000 man-hours annually by adopting digital workflow tools.

Your Tailored Path to Growth

We recognise that every business is at a different stage. Our 75-minute session breaks down the flexible E-DATA support tracks designed for your specific digitalisation maturity level. During the session we will help you identify your most critical area for digitalisation within your business and how you can gain access to 1-to-1 expert guidance. Learn about our free support services and how we can help you with your digitalisation.

E-DATA Positive Carbon Reduction - Omagh
2026-10-07 10:00 - 12:30 | TBC

E-DATA Continuous Improvement with Lean – Online
2026-10-08 09:30 - 11:30
To work with SMEs to introduce Lean principles and associated tools and look at ways of embedding lean thinking into day-to-day SME operations.

Learning Outcomes

Identify the 5 core principles of lean manufacturing

Apply lean tools and techniques to embed lean principles in manufacturing

Develop a lean action plan based on lean principles to create a continuous improvement culture in the company

E-DATA Roadshow Autumn Series - Cavan
2026-10-09 09:30 - 11:00 | TBC

E-DATA Using CRM and Data to Make Better Decisions - Online
2026-10-16 09:30 - 11:30, 2026-11-27 09:30 - 11:30
This workshop focuses on helping SMEs use CRM systems or simpler equivalent tools in a more practical and structured way. The aim is to improve follow-up, conversion, and decision-making through clearer visibility of customer and marketing performance. By the end of the session, you will have a better understanding of which customer and marketing data actually matters, how to assess performance and how to decide where to focus effort over the next 90 days. You will also receive practical guidance on using AI as a support tool for data review and analysis.

Why Attend?

Businesses that manage customer and marketing data in a structured way typically benefit from:

Clearer visibility of enquiries, follow-ups, and outcomes

Improved follow-up processes and stronger conversion rates

Better prioritisation of marketing and sales effort

Better decisions based on real information

This Session Will Help You:

Identify the core customer and marketing information that should be captured in one place

Build a simple, one-page CRM-led view of marketing and sales performance

Create a realistic 90-day marketing and customer follow-up improvement plan

Use AI as a guided support tool to review data, test decisions, and refine action plans

The workshop combines facilitator inputs with practical working time and includes an Industry Case Study, where you will hear and learn directly from a real SME example.

Participants will leave with a completed one-page performance view and a practical 90-day plan.

E-DATA Sustainability Insights - Cavan
2026-10-21 10:00 - 12:30 | TBC

E-DATA Roadshow Autumn Series - Armagh
2026-10-23 09:30 - 11:00 | TBC

E-DATA Sustainability Insights - Armagh
2026-11-04 10:00 - 12:30 | TBC

E-DATA Roadshow Autumn Series - Ballybofey
2026-11-13 09:30 - 11:00 | TBC
Accelerate Your Digital Journey with E-DATA

n the 2026 competitive landscape, digital transformation has shifted from a luxury to a matter of survival for SMEs. To help you manage costs and meet rising market demands, the E-DATA SME Workshop offers a clear, actionable path to modernising your business.

Why Attend?

Digitalisation isn’t just about technology; it’s about measurable growth. Research indicates that digitalised SMEs experience:

A 30% average increase in annual revenue.

A 25% boost in overall productivity.

Operational cost reductions of up to 20-30% through automation and better resource management.

Real-World Success Stories

Join us to see how your peers are already winning:

Retail: One local retailer saw a 40% sales increase and a 25% cost reduction via e-commerce.

Manufacturing: IoT integration has helped firms reduce downtime by 30%.

Service & Efficiency: Companies are saving over 1,000 man-hours annually by adopting digital workflow tools.

Your Tailored Path to Growth

We recognise that every business is at a different stage. Our 75-minute session breaks down the flexible E-DATA support tracks designed for your specific digitalisation maturity level. During the session we will help you identify your most critical area for digitalisation within your business and how you can gain access to 1-to-1 expert guidance. Learn about our free support services and how we can help you with your digitalisation.

E-DATA Continuous Improvement with Lean – Online
2026-11-20 09:30 - 11:30
To work with SMEs to introduce Lean principles and associated tools and look at ways of embedding lean thinking into day-to-day SME operations.

Learning Outcomes

Develop a lean action plan based on lean principles to create a continuous improvement culture in the company

Identify the 5 core principles of lean manufacturing

Apply lean tools and techniques to embed lean principles in manufacturing

E-DATA Sustainability Insights - Ballybofey
2026-11-25 10:00 - 12:30 | TBC

E-DATA Roadshow Autumn Series - Enniskillen
2026-12-04 09:30 - 11:00 | TBC

E-DATA Positive Carbon Reduction - Enniskillen
2026-12-15 10:00 - 12:30 | TBC
